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Admore Exhibits
Admore Exhibits is recognized as a pioneer in providing a total marketing approach to our client's trade show programs. We literally wrote the book, "Trade Shows in the Marketing Mix" in 1968.
We call our approach the Marketing Continuum.
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It all starts with a Client-Admore Exhibits workshop the purpose of which is to establish clear objectives for the exhibit program.
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These objectives then drive the scenario of events that must occur in the exhibit in order to accomplish the objectives.
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This scenario, in turn, drives the design of the exhibit as well as the training for the exhibit staff and the design of exhibit related collateral.
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It all comes together at the show where meetings and observation begin to ascertain the success of the various elements.
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Post show measurement via polling and lead tracking will then complete the picture. As an on-going process this approach will guarantee a constantly improving program.
